It didn't exist

So we built it.

September
2021

The idea was
born

We saw a growing problem — traditional finance apps weren’t helping people feel more in control. They were clunky, reactive, and built for banks, not people. So we started researching user behaviour, money habits, and what people actually needed.

That’s when Yeeld began to take shape — a smarter, more human way to manage money.
December
2022

Pre-seed funding secured - £600k raised

After months of refining our vision, validating the concept, and assembling a founding team, we raised £600,000 in pre-seed funding.

Backed by investors who believed in creating something radically better, we finally had the resources to bring Yeeld to life.

This was our first real step from idea to execution — and we were all in.
January
2023

Prototype and development
begins

With funding in place, we started building. We stripped everything back — no financial jargon, no clunky dashboards — just simple, intelligent tools that people could actually use.

The first prototypes focused on user flow, saving logic, and clarity. It wasn’t just about features; it was about making every interaction feel effortless.

We built, tested,broke, and rebuilt —and slowly, Yeeld started to take shape.
May
2024

Phase 1 Seed Round – £500k raised

We saw a growing problem — traditional finance apps weren’t helping people feel more in control. They were clunky, reactive, and built for banks, not people. So we started researching user behaviour, money habits, and what people actually needed.

That’s when Yeeld began to take shape — a smarter, more human way to manage money.
December
2024

FCA Approval

This was a massive milestone.

After a rigorous regulatory process, Yeeld became fully approved by the Financial Conduct Authority.

It wasn’t just a box ticked — it was proof that we were building something trustworthy, transparent, and built to last. It gave us the credibility to go bigger - and the confidence to move faster.
June
2025

Phase 2 Seed Round – £500k raised

With the product close to launch and energy building around our mission, we completed the second phase of our seed round — raising another £500,000 and bringing our total funding to £1.6 million.

The next chapter was clear:

Launch, scale, and show the world what a better money experience really looks like.
July
2025

Official
UK Launch

After years of building, listening, iterating and obsessing over the details, Yeeld officially launched in the UK.

For the first time, people had access to a money app that thinks with them — not just at them.

From smart saving and personalised insights to automated growth and effortless cashback, Yeeld was finally live.

And this was just the beginning.

Today

You made it here.

You’re about to change the way you think about money.

Forever.
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Yeeld's products and services are provided by Yeeld Financial Services LTD (15776510) and Yeeld Investments LTD(15775018), wholly owned subsidiaries of Yeeld Technologies LTD (14870361) registered in England and Wales with a registered office at Level 18, 40 Bank Street, Canary Wharf, London, England, E14 5NR.

Yeeld Financial Services are a co-brand of Payload Ltd, who act as a Programme Manager under Transact Payments Limited (TPL), a company which is incorporated and registered in Gibraltar with company number 108217 and registered office is at 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Transact Payments Limited is a licensed electronic money institution authorised and regulated by the Gibraltar Financial Services Commission to issue electronic money and provide payment services. Your account and related payment services are provided by Transact Payments Limited. Whilst Electronic Money products are not covered by the Financial Services Compensation Scheme, your funds will be held in one or more segregated accounts and safeguarded in line with Part 4 of the Financial Services (Electronic Money) Regulations 2020.Yeeld's cards are issued by Transact Payments Limited pursuant to licence by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Yeeld Investment Limited (FCA no: 1019161) is an appointed representative of WealthKernel Limited is authorised and regulated by the Financial Conduct Authority, no. 723719, registered in England and Wales, no. 09686970, with a registered office at 41 Luke St, London, UK, EC2A 4DP. All assets held under custody are protected by The Financial Services Compensation Scheme (FSCS) up to a value of £85,000. Please refer to https://www.fscs.org.uk for more information.